Supporters Union™
Fandom has no offseason
A powerful documentary series exploring soccer's cultural heartbeat through the fans, customs, and cities that live for the game.
Sports culture is hardwired into every community, state, and country. Stadiums are monuments to this. Colors and mascots mark allegiances. Players are worshipped. Yet, all of this only exists because of fans and their supporter culture. It's time we tell their stories.
About the Show
13 Cities. Countless Stories. 1 Beautiful Game.
Each episode follows our journey into different cities and fan bases to learn more about their history, future, loves, challenges, and how they impact their community.
It's "Somebody Feed Phil" meets "Welcome to Wrexham." Conversations and storytelling with fans, exploring interesting places with them, while also being fun, loose, and self-aware.
About the Program
More than just a show.
We connect to fans and fan culture through digital, filmed media, and live events.
Supporters Union is a fan-first media content and lifestyle brand launching an ecosystem of content and experiences.
Why Now
2026 returns the World Cup to North America for the first time since 1994. 32 years later, Supporters Union and partners will create an opportunity to once again use the moment to allow supporters groups and fans the opportunity to be seen and highlighted on the international stage as a rising constituency within the sport.
Building and seeing the power and potential of the supporter community and seeing how supporters groups benefit from collaboration outside of the clubs and leagues, Supporters Union is the next iteration to showcase and empowers these communities on a national and international level.
Why Us
Josh Babetski is the creator of Supporters Union. He has spent over a decade growing and promoting soccer fan culture. He's also the architect of creating the supporter movement in Austin, Texas and the founder of Austin Anthem, the Supporters Group which successfully helped bring the city a Major League Soccer franchise: Austin FC.
Surprise Surprise Studio has decades of combined experience with documentary production, global media engagement, and experiential marketing and has worked with international brands and broadcast networks.
Let's Connect
“A World Cup is 104 Super Bowls in one month.”
— FIFA president Gianni Infantino
We're still in pre-production and looking to make this a collaborative and community-driven effort.
Supporters
We're looking to shoot 13 episodes in Season One, with a focus on U.S. cities hosting World Cup matches and MLS cities. If you and your SG have interesting stories about your history, culture, and/or a notable member, please reach out.
Talent
This is how the business works: streamers and networks want a "name" attached. If you are or represent a celebrity or athlete with an interest in connecting with fans and helping to tell their story - we might have a gig.
Brands
We know brands are challenged to more directly connect with audiences. Through storytelling and supporting the mission of supporter, this is an excellent ROI on your marketing spend. We've got multiple ways to be involved with live event activations, product placement, and presenting sponsorships. Reach out.
Studios and Producers
This summer will be taken over by the most popular sport on the planet. If you don't have the matches, what programming do you have to lean into the buzz and spike in interest? We can help with a production plan, budget, and schedule all ready to go.